An agency for pool installers, and nothing else.

Why only pool installers?

Because it's a strange market and general agencies get it wrong. The buying cycle is months long, the season swings hard, the price gap between what a homeowner imagines and what a pool costs is enormous, and half the enquiries a badly-built campaign produces are people who actually wanted a hot tub. None of that is obvious unless you've run these campaigns before.

Lagoonex started after working on campaigns for outdoor and garden trades and noticing the same pattern every time: the installers weren't short of interest, they were short of the right interest — and they were losing good enquiries because nobody followed up while they were stood in a hole with a wheelbarrow. Fixing the qualification and the follow-up moved the needle harder than any clever ad ever did.

So the decision was to stop being a general marketing agency and only do this. We know the seasonality, we know how a quote conversation goes, and we know that a January lead is worth chasing in March. That's why installers trust us with the budget: we're not learning on their money.

What we won't do

• We won't take on two competing installers in the same area. If your patch is spoken for, we'll say so on the first call.
• We won't lock you into a long contract. Work month to month. If it isn't producing, you should be able to walk.
• We won't bill for work that can't be traced back to enquiries. If we can't show you what it did, we shouldn't be charging you for it.